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        <title>South African Spa Association : SASA Content</title>
        <description></description>
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       <dc:date>2012-02-09T15:57:53+02:00</dc:date>
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        <dc:date>2008-12-08T22:00:00+02:00</dc:date>
        <title>The Wellness Industry</title>
        <link>http://www.saspaassociation.co.za/article.php?a_id=41</link>
        <description>In 2007, 96 million spa-goers regularly visited spas across the globe. MKG Consulting has carried out a vast study on the following market sectors: wellness, zen, beauty, spa, health and fitness, tanning salons, senior citizens, wellness coaching, medicine and cosmetic surgery. You should find the results very motivating. Take note and use this information to attract and retain clients by showing them that you are up to date on the latest trends.</description>
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        <title>The Spa, That's You</title>
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        <description>So, where does one begin when opening a spa and, even more importantly, is the spa concept suited to you? Or perhaps more importantly, is your set-up suitable for the world of the spa? Here is what the spa experts had to say at a round table discussion held at the Beauty Congress in Lausanne in October last year:</description>
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        <dc:date>2009-02-10T22:00:00+02:00</dc:date>
        <title>The Role Of Therapists In Hotel Spas</title>
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        <description>When it comes to successfully managing a hotel spa, therapists are at a distinct advantage compared to other professionals who may be involved in these organisations, due to their training, which equips them with an incredible sense of versatility. It would, however, be illusory to rely solely on beauty therapists. Significant effort should be made to equip staff with management, administration and language skills.</description>
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        <dc:date>2009-02-10T22:00:00+02:00</dc:date>
        <title>The Top 10 Spa Mistakes</title>
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        <description>The world of spas is most certainly a complex one. There are so many aspects to take into consideration, and with the industry growing by a large percentage annually, it is vital to understand where the possible downfall areas of the spa are. This can often separate you from your competition and ensure the success of your spa. 


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        <dc:date>2009-02-10T22:00:00+02:00</dc:date>
        <title>Spa Treatments: An Ancient Legacy</title>
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        <description>Since the universe's very beginnings, water has been the single most important determination of life’s evolution, the foundation of all living matter. The human body, in all its complexity, is over 90% water, and more than 70% of our earth’s surface is covered by it. It should come as no surprise, therefore, that the one thing universal to all people is an instinctual belief in water's curative powers. </description>
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        <dc:date>2009-02-14T22:00:00+02:00</dc:date>
        <title>2009 SPA TRENDS</title>
        <link>http://www.saspaassociation.co.za/article.php?a_id=52</link>
        <description>From customizing your style, to customizing your car - we all want services tailor made to our busy lifestyles. This is why, as the voice of the spa industry, the International SPA Association is forecasting customization as one of the hottest trends of 2009.  </description>
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        <dc:date>2009-02-14T22:00:00+02:00</dc:date>
        <title>WORLDWIDE, STRESS IS THE No.1 REASON PEOPLE SPA</title>
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        <description>Never before has the spa community seen a study that compares consumer trends in 15 countries and compiled the most thorough and up-to-date information on why people spa in the 2008 Global Consumer Study.  And hands down, in every single country, the number one reason people go to a spa is to relax and relieve or reduce stress.  
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        <dc:date>2009-06-21T22:00:00+02:00</dc:date>
        <title>Intelligent Spas Publishes First Global Spa Benchmark Report</title>
        <link>http://www.saspaassociation.co.za/article.php?a_id=60</link>
        <description>Intelligent Spas published the first-ever Global Spa Benchmark Report which presents a plethora of financial statistics for the global spa industry and includes breakdowns of key performance indicators by region for the Americas, Europe, Middle East/Africa and Asia Pacific</description>
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        <dc:date>2009-06-21T22:00:00+02:00</dc:date>
        <title>Why work with a Spa Developer?</title>
        <link>http://www.saspaassociation.co.za/article.php?a_id=61</link>
        <description>Surely with your competencies, you are capable of developing a spa?  You are up to date on spa know-how and you understand what is involved so why spend a fortune on a spa developer?  What are the risks in creating a spa without using a developer?  And that is the real question: do you know exactly what you stand to lose by working alone on a project of this nature and, on the flip side, what you stand to gain if you recruit a professional developer?  Jean-François Dumaine, CEO of Luxinov elaborates.  
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        <dc:date>2009-08-11T22:00:00+02:00</dc:date>
        <title>The revenue opportunities of including memberships and fitness services within the SPA model – Cre</title>
        <link>http://www.saspaassociation.co.za/article.php?a_id=62</link>
        <description>Focusing on a health based holistic wellness approach means SPAs may no longer be seen as luxuries. For an aging and stressed population, wellness SPAs provide a way to stay young and healthy. Some of the new visitors to SPAs are teenagers and men, these groups have additional goals and requirements from a wellness centre. 

The key is to increase the value to the customer and aim to create repetitive spend and loyalty.  With additional time pressures, consumers are looking for a place to fulfil all of their wellness goals, from de-stressing, Health and Fitness, and socialization.
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